Start Up Course sylabus
Session 1 – Introduction to Entrepreneurship
Lecturers: TBA
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Course Introduction: Syllabus, Lecturers, Goals.
with ISEMI, IIMB representatives.
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Lesson 1
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Lecture: The principles of entrepreneurship
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Lesson 2
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Discussion: What is an entrepreneur ?, what motivates entrepreneurs ?,
Can I be an entrepreneur?
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Lesson 3
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A personal case history : a meeting with an entrepreneur.
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Session 2 – Opportunity Evaluation Techniques
Lecturers: TBA
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Lesson 1
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Lecture: The difference between an idea and a business opportunity.
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Lesson 2
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Lecture: Where can we find business opportunities ?
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Lesson 3
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Lecture: Methodology for opportunity evaluation – conceptual presentation
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Session 3 – Legal Aspects in Founding Start-Up Companies
Lecturers: TBA
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Lesson 1
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Lecture: Founding technological start-up companies
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Lesson 2
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Lecture: Legal arrangements amongst founders
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Lesson 3
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Lecture: Legal arrangements between the founders and the company
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Session 4 – Intellectual Property (IP) as a cornerstone for Business Leveraging
Lecturers: TBA
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Lesson 1
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Lecture: Patents and their importance for Start-Up entrepreneurs.
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Lesson 2
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Lecture: Copyright, trademarks and licensing of intellectual property.
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Lesson 3
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Lecture: When it is not advisable to register a patent.
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Session 5 – Opprtunity Evaluation Methodology
Lecturers: TBA
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Lesson 1
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Discussion: Application of opportunity evaluation methodology – Part 1
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Lesson 2
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Discussion: Application of opportunity evaluation methodology – Part 2
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Lesson 3
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Discussion: Application of opportunity evaluation methodology – Part 3
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Session 6 – Entrepreneurship in Practice
Lecturers: TBA
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Lesson 1
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Lecture: Technological Entrepreneurship in India – A general review
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Lesson 2
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Lecture: The entrepreneurial team, choosing partners and employees – The entrepreneurial-organizational aspect
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Lesson 3
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Lecture+Movie: Intra-organizational entrepreneurship, including video
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Session 7 – Investment Deals in Start-up Companies
Lecturers: TBA
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Lesson 1
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Lecture: Term Sheet and Due Diligence
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Lesson 2
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Lecture: Types of stocks and their usage in High-Tech Start-Ups
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Lesson 3
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Lecture: Conventional terms in investment deals
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Session 8 – Opportunity Evaluation:
Student Group Presentations
Lecturers with outside reviewers including investors, entrepreneurs and industry experts: TBA
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Lesson 1
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Student presentations: A group project in opportunity evaluation
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Lesson 2
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Student presentations: A group project in opportunity evaluation
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Lesson 3
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Student presentations: A group project in opportunity evaluation
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Session 9 – The Business Plan
Lecturers: TBA
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Lesson 1
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Lecture: What is a business plan ?
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Lesson 2
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Lecture: The principles of writing a business plan
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Lesson 3
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Lecture: The structure of the business plan
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Session 10 – Incentive Strategies for Emloyees and Advisors
Lecturers: TBA
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Lesson 1
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Lecture: Contractual arrangements with employees and advisors
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Lesson 2
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Lecture: Employee incentive mechanisms
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Lesson 3
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Lecture: Options and stocks
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Session 11 – The Marketing Section of the Business Plan
Lecturers: TBA
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Lesson 1
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Lecture: Key terms in High-Tech marketing, emphasis on competitive analysis
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Lesson 2
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Lecture: Market research and its importance for a successful business plan
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Lesson 3
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Lecture: The principles of the marketing plan
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Session 12 – Financial Reports: Key Terms
Lecturers: TBA
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Lesson 1
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Lecture: Key terms in financial reports: profit and loss statements,
balance sheet, cash flow etc.
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Lesson 2
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Lecture: Key terms in venture investments: risk, return on investment (ROI), break-even point etc.
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Lesson 3
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Lecture: The importance of cash flow and the structure of a cash flow report.
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Session 13 – Company Valuation in the Business Plan
Lecturers: TBA
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Lesson 1
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A Harvard case study in business valuation: CVD Vs. Markham
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Lesson 2
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Simulation: Negotiation of a term Sheet (between an entrepreneur and an investor)
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Lesson 3
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Simulation: Negotiation of a term Sheet (between an entrepreneur and an investor)
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Session 14 – Presentation of the Initial Business Plan:
Student Group Presentations
Lecturers with outside reviewers including investors, entrepreneurs and industry experts: TBA
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Lesson 1
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Student group presentations: Presentation of an initial executive summary and an initial business model
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Lesson 2
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Student group presentations: Presentation of an initial executive summary and an initial business model
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Lesson 3
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Student group presentations: Presentation of an initial executive summary and an initial business model
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Session 15 – Start-Up Companies: Taxation Considerations
Lecturers: TBA
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Lesson 1
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Lecture: Taxations aspects and creating an international taxation model for start-up companies.
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Lesson 2
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Lecture: Transfer pricing.
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Lesson 3
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Lecture: Governmental and other non-equity incentives.
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Session 16 – Employee Compensation and Fund Raising for New Ventures – Finanacial Perspectives
Lecturers: TBA
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Lesson 1
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Lecture: Employee stock-option plans.
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Lesson 2
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Lecture: Stages in fund raising for High-Tech Start-Ups.
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Lesson 3
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Lecture: Fund raising from venture capital companies.
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Session 17 – Business Models
Lecturers: TBA
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Lesson 1
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Lecture: Company creation, IPO in India and internationally,
Mergers and Acquisitions (M&A).
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Lesson 2
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Lecture: Client-centered marketing
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Lesson 3
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Guest Lecture: Angels and their role in the financing of High-Tech Start-Up companies.
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Session 18 – The Financial Plan and Start-Up Valuation
Lecturers: TBA
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Lesson 1
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Lecture: Key terms in the financial plan.
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Lesson 2
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Lecture: Practical practice in creating a financial plan.
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Lesson 3
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Lecture: Issues in valuation determination.
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Session 19 – A Meeting with Angels and Entrepreneurs
Lecturers: TBA
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Lesson 1
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Live case study: Presenting Angels and their role in Start-Up funding.
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Lesson 2
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Discussion: How to work with an Angel.
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Lesson 3
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