My name is Sagi and I’m an Internet entrepreneur.Over the next weeks my partner Ze’ev and I will try to share our experiences of setting up our own start up, which we’ve been working on for a few months.In these posts we’ll tell you how it all began, what we’ve been through along the way, and things that happened to us, so that you, our good friends, can learn from our experience.Some of these posts may present a more personal viewpoint of one of us, but we’re still one team.
Introduction It all started in the middle of 2006.I don’t remember what we were working on exactly, but we were looking for information on the Internet and couldn’t find what we wanted. When I think back on it now, things really started before that, when I finished at Betzalel and found a paid job.I learned a lot from that work.With very little experience I soon began managing projects and working with large customers.At some point, it began to bother me that I was working for someone else. All the credit and the profit from my work went not to me, but to my boss.Don’t get me wrong – I had a great boss and we were like a big family, but I just felt something was missing and began looking ahead. Sometime in 2005 I ran into a friend from my student days, Ze’ev, and soon suggested that we jump in at the deep end by opening our own design studio.Ze’ev was excited at the idea, but he also had job commitments at that time. I felt I had to make some progress, and the best thing I could think of at that time was to fly to India with my girl friend for a few months.I think that was one of my most important decisions.I just cut myself off from my job and went in search of something different.When we came back after three months, I felt full of new energy and ready to start something new. People say that a lot of things in life are due to timing.Apparently the timing was right when I got back, because Ze’ev had been thinking hard about the idea and he felt just like I did.We understood that if we wanted to go far, we had to take bigger steps, use our initiative.Without unnecessary delay we decided to open our studio. But before actually opening the studio, we did one last very important thing - to see if we were really good as a team on a personal level.So our first project was a kind of test for both of us.We knew that if the business took off we would probably spend more time with each other than with our girl friends.Well, the pilot project was a success and we knew it was time to start our studio, MorphDesign.
